Our Brand & Story

『It will be our mission to develop CHIMEI brand, and we shall develop it with all the efforts of entire CHIEMI Group.』    

—Wen-Long, Shi, Founder of CHIMEI

In 2006, a business-to-customer (B2C) CHIMEI brand was added to the Group. The B2C business was developed for globalized operations through Nexgen Mediatech Inc., a company 100% owned by Chi Mei Corporation, and has registered in more than 70 countries worldwide.

Besides such flagship products as LCD/LED TV, LCD/LED displays and LED lighting products, the B2C consumer products

As for the brand positioning strategy, CHIMEI has remained the commitment of high performance /price ratio, in line with the philosophy of “high quality products with superior value but affordable price”. This philosophy is embodied in the design of all CHIMEI products, including LCD/LED multimedia display, contemporary LED lighting fixtures, DC fans, and other home appliances, such as air purifiers.

CHIMEI brand, for its outstanding image as a brand of happiness, was selected as one of the Top 100 Taiwan Brands in the Superior Brand Awards, Taiwan Excellence Awards and Taiwan Green Classic Awards organized by the Ministry of Economics. CHIMEI was also a winner of the Gold Medal in the Reader’s Digest Trusted Brands Awards and ranking as No. 1 Consumers’ Best Brand by Management Magazine for five consecutive years.

CHIMEI is the leading premium brand in both market share and mind share in Taiwan. Currently, more than 800,000 household in Taiwan own CHIMEI LCD/LED multimedia displays. CHIMEI’s market share of 42” and above large-size LCD/LED display, the top-selling products in the market, is far ahead of international brands from Japan and Korea.

HIMEI’s LCD displays achieved the second largest market share and the largest mind share



+886-2-8227 1133 (Taipei Office )
+886-6-279 8080 (Tainan Headquarters)